한국 아저씨의 오두막
Korean Uncle Cabin

  When driving a car in a new, unfamiliar city, the most stressful moment is often trying to make a complicated turn or changing lanes on a busy, multi-lane highway. You have probably found yourself second-guessing whether you should be in the left or right lane to make a turn.

  When the Swedish global furniture giant IKEA opened its first South Korean store in Gwangmyeong in 2014, it was met with immense anticipation and a fair amount of skepticism. Many local industry experts wondered whether the "Do-It-Yourself" (DIY) and flat-pack furniture culture would appeal to Korean consumers, who were accustomed to full-service, premium, pre-assembled furniture delivery.